About Us


We strive to encourage women to embrace whatever style they feel most comfortable in even if it's not the norm. #BackroadBabes share some things in common: we're from small towns, we love taking the backroads jammin' to some Shania Twain, we agree turquoise goes with everything, and we're a heck of a lot of fun! ;)


a little boujee, a little punchy, but always western ;)


Morgan Phillips started The Backroad Babe in 2020. She had a style that didn't quite fit into her small town in Central Pennsylvania. She started sharing her true love of western fashion through different social media channels. As TikTok became popular during the pandemic, so did Morgan's style videos. In August, she made the decision to launch her own clothing brand at 23 years old. Now, just 8 months later TBB has over 45,000 followers on TikTok and 25,000 on Instagram. 

Other than western fashion, Morgan enjoys spending time with her two doodles (Piper and Jolene), working out, going to rodeos, and exploring new places with her friends!


vendor booth setup

Did you know The Backroad Babe has gone mobile? We will be setting up stands at local events! Check our dates below to see if there's one near you:

Cowboy/Cowgirl Vendor Event (Painted Post, New York) - May 15

Willow Brook Rodeo (Northampton, Pennsylvania) - June 5