About Us

OUR MISSION:

We strive to encourage women to embrace whatever style they feel most comfortable in even if it's not the norm. #BackroadBabes share some things in common: we're from small towns, we love taking the backroads jammin' to some 90's country, we agree turquoise goes with everything, and we're a heck of a lot of fun! ;)

OUR MOTTO:

a lil gucci, a lil chatahoochee

OUR OWNER:

Morgan Phillips started The Backroad Babe in 2020. She had a style that didn't quite fit into her small town in Central Pennsylvania. She started sharing her true love of western fashion through different social media channels. As TikTok became popular during the pandemic, so did Morgan's style videos. In August, she made the decision to launch her own clothing brand at 23 years old. Now, almost 5 years later TBB has over 75,000 followers on TikTok and 175,000 on Instagram. She got married to her soulmate Austin in 2023 and became Morgan Chance. They welcomed their first son, Ryder, the end of 2023. Now they reside in Texas, on a ranch with their 3 fur babies.

THE BUSINESS:

In 2024, the business model changed and we now operate as a boutique mall. We carry some of the top vetted brands in the boutique industry. Your packages may come from different locations, but we promise you will love your items, just as much as you did when they came straight from our warehouse!